Redefining success in health and fitness coaching

“Success” in coaching used to mean a nice roster of ~30 in-person clients, full ownership of your practice, and a net profit that afforded you a vacation or two a year. These days, health and fitness coaches are ditching the cookie cutter definitions and building businesses their own way. Here are 7 inspiring coaches who are redefining success in health and fitness coaching and how you can too.


Making it” as a fitness and health coach used to be pretty straightforward.


“Success” meant having a steady stream of clients knocking on your door, and making enough money to easily pay the bills, live comfortably, and take your family on vacation from time to time.

But, lately, we’ve noticed that health and fitness coaches are getting more creative with their definition of “success”. They’re building their businesses to support specific personal and professional goals.

Everything from: building a practice that allows them to work from anywhere in the world (even amazing, exotic locations), to setting flexible work hours so they can hang out more with their children or pursue other hobbies and interests, to working with specific groups that are most meaningful to them because of past experiences or future aspirations.

It’s awesome to watch.


That’s why we decided to ask a few of our ProCoaches:

What does success look like for you?
And how are you achieving it?


Their stories were so good — so inspiring — that I wanted to share them with you today. They might even help you re-define what success means for you.


Success is… living life on your own terms.

Daniel Hennessey is living the dream.

Thailand, Costa Rica, California… Dan travels around the world with his business partner and fiancé, Wendy, while coaching fitness and nutrition online (and creating an enviable Instagram while he’s at it).

Dan used to live his life on the gym floor (or sitting in traffic on the long commute to work.) But after years as a trainer and gym owner, he finally said to himself, “what am I doing?”

The truth is, life in the gym just wasn’t for him. He wanted to be in the outdoors. To travel. To seek out new perspectives on life, and new ways of being healthy.

Most of all, “I wanted to do things my own way.”

Dan took the plunge. He sold his possessions and embraced the minimalist life, traveling with just a backpack. Meanwhile, he established a new business for himself as an online coach.

Now, at 30, Dan focuses on people who he feels are better served by online, rather than in-person coaching — such as busy moms, or people who feel intimidated by the mere thought of setting foot in a gym.

“With online coaching, a lot more people can have access to this thing called health, and I can coach you while sitting at home.” 


 How he does it:

Dan uses Procoach to deliver online nutrition coaching. At the higher-end, his services are priced at $200/month; at the lower-end, he offers a “90 day for 90 dollars” program that helps people get started.

Overstressed and Overeating?

Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to find time to achieve the body and health you want? This article is for you.



Putting others’ needs before your own? For lots of women, it’s an everyday reality.


Whether you’re a high-powered professional, a mother, a caregiver, a partner, a worker, a daughter, a friend, or all of the above and more….
 
….if you’re a woman, you’re asked to do a lot.

Many of us spend our days putting out fires, handling to-do lists, wiping little noses, meeting deadlines, and making sure other people are fed, safe, and happy.

  Here’s the thing…

We’ve gotten to know a lot of women through our Precision Nutrition Coaching program. And we’ve learned that most of them enjoy — and thrive on — that impossible list above.

They like rising to the challenge of supporting others and getting stuff done.

That is, until their energy runs out and they realize they don’t have any left over for themselves.



And slowly, after months or years of putting other people first, multi-tasking, and wrangling that epic to-do list:

• They’re drained mentally and emotionally.
• The time they used to invest in self-care has disappeared.
• The clothes that used to fit..feel a little (or a lot) tighter.
• The sugar and junk food cravings seem much stronger.
• The exercise classes/workouts are postponed, then canceled.
• The bathroom mirror and scale are avoided. (Along with the bed.)
• The stress of yo-yo dieting starts up again.

With putting so much time into caring for others, and juggling all their responsibilities, women end up neglecting themselves.

But it doesn’t have to be this way.


You can feel healthy, fit, and good in your own skin.


You can regain control of your schedule and your body.

You can overcome emotional eating and cravings.

You can show love and appreciation to others while still taking care of yourself.